Journal
Notes from the studio.
Short essays on web, AI, and what I'm building lately.
Oct 6, 2026
What makes a good logo for a small business
Five tests you can run on any logo in ten minutes, the mistakes I see most, and the files you should walk away with, whoever draws it.
Sep 28, 2026
How to check where your business ranks on Google Maps (for free)
Searching your own name from your desk tells you almost nothing. Here is how to check your real Google Maps ranking from across your city, how to read the result, and what to do when the map comes back empty.
Sep 21, 2026
Moon Valley Med Spa's patient app is on the App Store and Google Play
The first app I have shipped to both stores: a patient app for a north Phoenix med spa, native on iPhone and Android, running on the same schedule the front desk uses. What it does, how it is built, and whether your business needs one.
Sep 15, 2026
How to get your business found online, with or without a storefront
Being seen online is three surfaces, not one website. The plan for a shop people walk into, the plan for a business with no address, and the plan for a store that only exists online.
Sep 1, 2026
What a website actually costs in Phoenix
Real numbers instead of "it depends": what I charge, what the cheap end of the market actually buys you, and where the money goes on a build.