Ruta 15 Mexican Grill
#FF112E #FEFEFE
Distressed display serif
05 · Logos & Branding
Phoenix, Arizona
From $500 (logo) · $1,500+ (full identity)
Marks that last.
Identity systems built around how the business actually feels, not a Pinterest mood board.
What you get
A system, not just a logo.
- →Wordmark + mark. A flexible logo plus a compact "icon" version for favicons, social, app icons.
- →Color system. Primary, secondary, accent, and a real palette that works on light, dark, and print.
- →Type pairing. A heading font and body font that go together and load fast on the web.
- →File package. SVG, PNG, EPS, and a one-page brand sheet you can hand to a printer or vendor.
- →Brand book (optional). Voice, usage rules, do/don't examples, for teams that need to scale beyond the founder.
At full size
Same crop, two files
Zoom in. It does not fall apart.
A detail from a logo we drew, shown at the resolution it was delivered in.
- 5333 × 4042
- Master pixels
- 300 DPI
- Print resolution
- 17.8 × 13.5"
- At full print size
- Vector
- AI, EPS and PDF scale past all of it
Selected identities
2 of 13
Beauty & Elegance
#FFD65F #FF0100
High-contrast serif, wide tracking
Everything else
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Long On Luxury
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Get Lit Hookah Ent
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Affinity Gold
2018 · Mining -
Stay Faded ATX
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BMS
2018 · Software -
Greenlight Consulting
2018 · Consulting
Next step
Est. 2009
Tell us what you are building.
A two-line problem description is enough to start. You get an answer the same day, and a straight one either way.