Found past the city line.
For businesses that sell to a region or the whole country. The map pack only shows nearby businesses, so the work here is the organic results, planned from market research rather than pulled off a package.
Why not local SEO
The map pack won't show you in Toronto and Tampa.
Local SEO wins the three map results Google shows to someone searching near you. That is the right tool for a plumber or a med spa. If your customers are spread across several states or the whole country, those map results never include you, however well your listing is set up.
What counts for you is the organic results: the pages that rank for the terms your buyers type, wherever they are. That takes different research, different pages and a longer plan, so I quote it as its own program.
How it starts
Research first, then a plan you can read.
- 01The brief. You tell me what you sell, who buys it and where they are. A few minutes, no keyword list needed.
- 02Market research. How many people search for what you sell, region by region. Who ranks now, what their pages cover, and the gap between them and you.
- 03The plan. Which terms are worth chasing, which pages they need and in what order, written up before any monthly work starts. You see it before you commit to anything.
- 04The monthly work. Quoted to the plan and to your market, month to month.
What the program covers
The work that moves organic rankings.
Keyword sets
Grouped by what the buyer wants, and by region where demand differs.
Content calendar
Pages and articles written to answer those searches better than what ranks now.
Regional pages
Real pages for the areas that matter, never a hundred copies with the city swapped.
Technical audits
Speed, indexing, schema and site structure, checked every quarter.
Link earning
Mentions and links earned from relevant sites. Never bought.
Monthly report
Search Console and Analytics read back in plain words: what moved, and what's next.
Regional or national
Same work, sized to where you sell.
Regional
A few states, or a cluster of metros. Fewer terms, faster to move, and regional pages carry more of the weight.
National
The whole country, or the US and Canada. Bigger keyword sets, more content, and more competition for every term.
Selling in one area after all? Local SEO is the better fit.
Tell me what you are building.
A two-line problem description is enough to start. You get an answer within one business day, and a straight one either way.