Mimi Forno Italiano
The Challenge:
Mimi Forno Italiano, a beloved Italian restaurant located at 3624 W Baseline Rd #174, Laveen Village, AZ 85339, recently underwent a comprehensive website redesign. The restaurant, situated near South Mountain in the southern area of Phoenix, AZ, has seen impressive growth in its online presence and organic search performance since the overhaul.
The Solution:
Our team undertook a complete overhaul of the Mimi Forno Italiano website. Key components of the redesign included:
Content-Rich Pages: We built out detailed menu pages and informative content that search engines could read and index. This included text descriptions of dishes, ingredients, and the unique dining experience at Mimi Forno Italiano.
SEO Best Practices: Implementing technical SEO strategies such as keyword optimization, proper use of meta tags, alt text for images, and a responsive design to ensure the site performs well on all devices.
User Experience (UX) Improvements: Enhancing navigation and site structure to provide a seamless and enjoyable user experience, encouraging longer visits and higher engagement.
Results:
Just 22 days after the launch of the new website, Mimi Forno Italiano has experienced significant improvements in its online performance:
Organic Keywords Growth: The number of organic keywords recognized by Google increased by 118%, jumping from 139 to 304. This rapid growth highlights the improved relevance and reach of the website’s content.
Traffic Increase: Organic search traffic has increased by 2.27%, equating to an additional visitor per day. This steady growth in traffic is a testament to the effectiveness of the new SEO strategies and content improvements.
Conclusion:
The redesign of Mimi Forno Italiano’s website is a clear demonstration of how technical SEO and quality content can dramatically enhance a website’s visibility and performance. By shifting from a primarily image-based site to one rich in text and optimized for search engines, Mimi Forno Italiano is now better positioned to attract and engage both new and returning customers online.
This success story underscores the importance of an SEO-friendly website design in today’s competitive digital landscape.